Monday, May 4, 2009

Census: Basis of Business Marketing Research

The annual U.S. Census, a requirement in the U.S. Constitution has multiple uses including determining representation in Congress and in distribution of federal funds.

Also, it is the basis of business marketing research, both as straight data and as the basis for virtually all market forecasting.

The household data will be mailed to households in mid-May 2010, with the designated Census day of April 1, 2010.

Your Chamber has signed up as a 2010 Census Partner and will continue to share with you information as the project progresses.

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