Wednesday, September 14, 2011

Port of Tacoma seeks input on strategic planning, branding

The Port of Tacoma is reaching out to its business partners, customers and community members to encourage them to take part in an online survey by Sept. 16 to provide input toward the Port’s strategic planning and brand identity.

A major West Coast port handling that handles containers, grain, logs, autos and breakbulk cargoes, Tacoma is developing a strategic plan to guide the organization in its next chapter of economic growth and business success. The plan will guide actions over the next five years toward a longer-term vision.

Hand in hand with strategic planning, the Port also will also examine its brand and identity to make sure it reflects the Port’s unique strategic advantages.

The online surveys are available from the Port’s website at

The Port will also host open houses in the Tacoma-Pierce County area in the future to review the draft strategic plan before it goes to the Port of Tacoma commission for adoption in March. To learn more about the process, subscribe to the Port’s strategic planning mailing list.

For more information, please contact:
Rod Koon, Senior Manager, Communications

About the Port of Tacoma
The Port of Tacoma is an economic engine for South Puget Sound, with more than 43,000 family-wage jobs in Pierce County and 113,000 jobs across Washington state connected to Port activities. A major gateway to Asia and Alaska, the Port of Tacoma is among the largest container ports in North America. The Port is also a major center for bulk, breakbulk and project/heavy-lift cargoes, as well as automobiles and trucks. To learn more about the Port of Tacoma, visit

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